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Company Mission
At Private Quarters, we believe that comfort and beauty are essential elements for two of the home’s most important rooms: the bedroom and bathroom. It is our mission to help our guests transform these rooms into comfortable and luxurious retreats.
Private Quarters branded products are sold exclusively through our nationwide network of Independent Comfort Consultants. Dedicated to promoting entrepreneurship, the company provides an opportunity for individuals to supplement their family income with our easy-to-start, home based business.
PQ Comfort Consultants earn immediate income by making individual presentations, conducting in-home parties, and taking orders from their customers on their own Private Quarters website provided to them by the company. No experience is required, there is no inventory to stock or purchase, and it is easy to get started and begin earning income immediately after joining.
Company History
 Founded in 2004 by entrepreneurs Jeff Stroud and Wayne Selness, Private Quarters is now the nation’s premier, direct selling company focused on high quality linens for the bed and bath.
Searching for a new way to continue his father's tradition of selling quality home textiles after his family business was sold and eventually closed, Jeff Stroud began researching the direct selling industry. After discovering that there was no company in the Direct Selling Association focused on selling bed and bath linens, Jeff teamed up with his father's original partner Wayne Selness to form Private Quarters.
Starting virtually from scratch, Jeff and Wayne opened a 10,000 square foot warehouse in Bell, California in 2004 and began servicing a small group of independent consultants who held Private Quarters parties and made in-home sales demonstrations. Today, Private Quarters operates out of a 50,000 square foot facility in City of Indusrty, California, and is a fast growing, national business with hundreds on independent consultants from coast to coast selling millions of dollars of home textiles annually.
Click here to view our online video presentation of Private Quarters Story as told personally by Jeff Stroud.
Corporate Team
The Private Quarters corporate team is headed by four executives and a corporate staff that combined have over 100 years of experience in merchandising home textiles and over 40 years experience in direct selling. As a member of the Direct Selling Association, Private Quarters supports the DSA Code of Ethics, and believes in upholding the highest standards of business practice.
We hope that you will join us, and become part of the Private Quarters Family.
COMPANY FOUNDERS
Wayne Selness, Co-founder, Chairman and CEO
Jeff Stroud, Co-founder, President and COO
COMPANY EXECUTIVES
Terry Fingerhut, Vice President of Sales
Lana Burke Selness, Vice President of Product Development
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